"Along with increases in size, digitalization and upgrades to full HD resolution, 'the Fifth Wave' has arrived and is transforming TVs from tools just to watch into tools to use."
During the "Second FPD International 2008 Pre-seminar: FPD Evolution in Higher Image Quality and Resolution" held on March 24, Susumu Tsujihara, group manager of the PDP Device Business Unit in the Visual Products and Display Devices Business Group of Matsushita Electric Industrial Co Ltd's Panasonic AVC Networks Company, emphasized that "Times are changing drastically now."
Announcing that the company will continue to develop its products focusing on plasma TVs, Tsujihara positioned next-generation TVs as "(1) Active TVs, in which TV culture fuses with movie, print, PC and digital signage cultures, (2) TVs with further advanced expression with professional digital technologies applied to general consumer models, and (3) displays that will drive compression technologies used for Blu-ray, for example." He added, "An important factor is to make them both light and slim," instead of simply stressing a reduction in thickness.
Matsushita's fifth PDP plant in Amagasaki, which is slated for operation in May 2009, will "advance (PDP) development not only as a PDP production plant but also as a state-of-the-art research institute," Tsujihara said.
He also explained the company incorporated the "Dynamic Black Layer" in its new plasma TV models announced in March in an effort to manufacture full HD panels at lower costs. The technology can cut costs by allowing PDPs to discharge faster, emit light more efficiently and perform single scans. The technology's development is largely attributed to the discovery of a new material, which can realize these capabilities, Tsujihara said.
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