Future
Promotion Plan

Our extensive marketing campaign draws on NikkeiBP's most trusted media solutions

Advertising

FPD international 2007 will be promoted extensively through advertising mainly in magazines published by NikkeiBP. For last year's event, we advertised 48 times in the following publications to reach over 1,670,000 potential visitors.

	Title	Circulation
Magazines	NIKKEI MICRODEVICES	13,965
	Nikkei Electronics	40,629
	NIKKEI ELECTRONICS ASIA	27,064
	Nikkei Monozukuri	36,357
	EDAW-NEC	30,221
	Nikkei Comruter	47,751
	Nikkei Architecture	45,687
	Nikkei WinPC	53,035
	Nikkei Board Information	70,000
	Electric Parts and Materials
	M&E
	Monthly Display
	Electornic Journal
	Information DISPLAY
Newspapers	Nikkei Business Daily
	The semiconductor Industry News
	The Nikkan Kogyo Shimbun
*ABC-audited circulation (2005) *Nikkei Electronics Asia and EDAW-NEC are BPA-audited circulation (2005)

Feature Story
Every year, "Nikkei Microdevices" runs a feature story previewing the latest FPDs.

Direct Mailing

About 550,000 direct mail pieces promoting FPD International 2007 will be sent out to past exhibition visitors, past attendees of seminars, subscribers of "Nikkei Microdevices", "Nikkei Electronics" and "Nikkei Monozukuri", and other prospective lists owned by NikkeiBP and exhibitors. The direct mail pieces will contain free admission tickets to the exhibition. We can also provide direct mail pieces in English, Korean and Chinese.
*DMs can be sent out in English as well as in Japanese.
*Each exhibitor will be supplied with 400 (Japanese) direct mail pieces per booth.

Website/e-mail

Our comprehensive marketing campaign will also include "Nikkei BPnet," the renowned news site of NikkeiBP; "Tech-On!," the website focused on electronics; as well as the website of Nikkei Microdevices. Promotions on these websites, together with the broadcasting of e-mail newsletters, will induce FPD specialists to the official website of FPD International. People who register in advance with the event will also receive announcement e-mails.

Event information is disseminated both in print and online before and during the event

Official Websiteg

The official website of FPD International 2007, planned for a grand opening in August 2007, will introduce the details of the exhibition as well as offer timely updates on exhibitor listings and product information. Staff writers of "Nikkei Microdevices" will be stationed on the venue of FPD International to gather information from the exhibitors' sites. The collected information will be posted on the "Breaking News from FPD International" section in NikkeiBP's special website, with the latest news to be broadcasted on "Cyber Device Net," the e-mail newsletter of Nikkei Microdevices.

Official Guidebook

The official guidebook will be distributed at the venue of FPD International. The pages introducing the exhibitors will be written in both Japanese and English, including their contact information, products and highlights.

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