Wristband-like Toy Connected to Smartphone via Bluetooth

Feb 28, 2014
Yuka Ikematsu, Nikkei Monozukuri
The "Moff" watch-like toy can be linked to a smartphone.
The "Moff" watch-like toy can be linked to a smartphone.
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It is worn around the wrist.
It is worn around the wrist.
[ If it clicks, the expanded picture will open ]
Moff CEO Akinori Takahagi holding a racket at MWC 2014
Moff CEO Akinori Takahagi holding a racket at MWC 2014
[ If it clicks, the expanded picture will open ]

Moff, a Tokyo-based venture firm, developed a toy that can be linked to a smartphone and exhibited it at Mobile World Congress (MWC) 2014.

The toy, which is also called "Moff," is targeted at children. By wearing it around the wrist, etc and making a motion, the user can make a smartphone emit the sound of a guitar, piano or electron gun depending on the motion.

The venture firm develops wearable devices, etc. MWC 2014 took place from Feb 24 to 27, 2014, in Barcelona, Spain.

The toy can be used as follows. A parent downloads a special application software to his/her smartphone and connects the phone and the toy via Bluetooth. Then, when a child moves a hand equipped with the toy, the phone emits a sound that corresponds to the motion.

The concept of the toy is "Everything you hold turns into a toy." It can be used with the iPhone4s, iPhone5, iPhone5s, iPod touch (fifth generation or later), iPad (fourth generation or layer), iPad mini and iPad Air.

The company plans to start to accept orders for the toy by using a crowd funding scheme within March 2014.