[CES] Sharp to Release 2 Types of 4k TVs

Jan 9, 2013
Tomohiro Otsuki, NE special contract reporter, Tech Market Research Inc
The "ICC Purios"
The "ICC Purios"
[ If it clicks, the expanded picture will open ]
It was certified by THX.
It was certified by THX.
[ If it clicks, the expanded picture will open ]
The "Aquos Ultra HD"
The "Aquos Ultra HD"
[ If it clicks, the expanded picture will open ]
It can display 3D video.
It can display 3D video.
[ If it clicks, the expanded picture will open ]
The resolution in the vertical direction was improved.
The resolution in the vertical direction was improved.
[ If it clicks, the expanded picture will open ]
TVs to be released in the US in 2013
TVs to be released in the US in 2013
[ If it clicks, the expanded picture will open ]

Sharp Corp announced that it will release two kinds of 4k (Ultra HD) TVs in the US in 2013 at a press conference for the 2013 International CES.

Specifically, the company will launch the "ICC Purios," which will be released in Japan in February 2013, in the summer of 2013 in the US. Its price will be ¥2.62 million (approx US$30,150) in Japan.

Also, it will release the "Aquos Ultra HD" in late 2013. Its size is 60 inches, which is the same as that of the ICC Purios, but the Aquos Ultra HD is not equipped with an image processing function called "Integrated Cognitive Creation (ICC)." Sharp has not yet decided the price of the Aquos Ultra HD.

The TV equipped with a "moth eye film," which drew much attention at Ceatec 2012, is scheduled to be released in 2014. In the same year, Sharp will also launch a TV featuring the next-generation "Quattron," which the company claims increases display quality while the pixel count of a panel is kept at full HD.

At the press conference, Sharp stressed that the sales volume of 60-inch and larger TVs doubled in 2012.

"We have the largest share of the market for 60-inch and larger TVs," the company said. "We want to deliver the impact of large screens to more families. We will increase sales volume by 40% in 2013."

Sharp's TVs that will be released in the US in and after March 2013 will be equipped with "Wallpaper" and "Super Bright" display modes. The former realizes a brightness equivalent to that of a real painting with a very low power consumption, the company said.

The latter impresses users by a high brightness by increasing backlight brightness by 50% and making improvements to software. Furthermore, it is possible to split the screen into two (side by side) and display a TV program on one area and a website on the other.