Sensor Device Determines Viewer's Age, Gender to Turn On/off TV

Mar 2, 2011
Tetsuo Nozawa, Nikkei Electronics
The "video sensor," which Oki developed as an external device for TVs
The "video sensor," which Oki developed as an external device for TVs
[Click to enlarge image]
Oki demonstrated Signage Eye at Ceatec Japan 2009, a trade show that took place in October 2009 in Japan. The age group and other information of a person who was passing in front of the camera were displayed in real time. (The picture was processed by Nikkei Electronics).
Oki demonstrated Signage Eye at Ceatec Japan 2009, a trade show that took place in October 2009 in Japan. The age group and other information of a person who was passing in front of the camera were displayed in real time. (The picture was processed by Nikkei Electronics).
[Click to enlarge image]

Oki Electric Industry Co Ltd developed a system that determines the age and gender of a person in front of a TV by using an external "video sensor."

The company expects that the system will be used for showing TV commercials in accordance with the age and gender of a person watching TV. At this point, however, it has only realized, for example, a function to turn on and off a TV depending on the existence of a viewer in the aim of saving energy.

The video sensor consists of a device embedded with video recognition software called "Signage Eye," which determines the age and gender of a person from the person's face, and a commercially available small camera.

Oki developed Signage Eye for digital signage used for marketing products. And the software is now being used for digital signage at some convenience stores. Specifically, it is used for recording the ages and genders of a person standing in front of a display with time to select effective advertising video.