Sony: Its E-book Business Different From Apple's (page 3)
Books are culture. They are more so than music or movies. They are read from right and left. Characters are printed horizontally and vertically. There are many manners of reading books. So, it is important to create products and services in consideration of the culture of each region.
In Japan, we have to do the business by paying attention to its own book culture. We have to consider how to learn from the global trends in e-books, how to apply them to the Japanese culture and how to pass down the book culture to our posterity.
We are now at an extremely important phase. And it is very important to do e-book business by keeping it in mind.