[IFA] Sony Exhibits Prototype of 'Google TV'

Sep 3, 2010
Fumitada Takahashi, Nikkei Electronics
The search function of the TV
The search function of the TV
[Click to enlarge image]
"Google Map" displayed on the TV
"Google Map" displayed on the TV
[Click to enlarge image]
The "Picasa" photo sharing service displayed on the TV
The "Picasa" photo sharing service displayed on the TV
[Click to enlarge image]

Sony Corp will exhibit a prototype of an LCD TV compatible with Google TV, a platform that Google Inc is developing for TVs, at IFA2010.

IFA2010 is the Europe's largest trade show on consumer devices that runs from Sept 3, 2010, in Berlin. Sony showed the LCD TV to the media prior to the trade show. The company plans to release the TV in the fall of 2010 in the US.

Google TV consists of Google's "Android" platform, the "Chrome" Web browser and Adobe Systems Inc's "Flash 10.1." It has an Internet search function called "Quick Search Box," with which TV programs and Websites can be seamlessly searched. Also, it is possible to display a translucent Web browser on the upper part of a screen showing a TV program as well as to juxtapose the browser and a TV program.

The prototyped LCD TV has a pixel count of 1,920 x 1,080 (full HD) and a screen size of 40 inches. And it is installed with Android and other software. Though Sony said it actually operates, the company did not demonstrate it, just showing images of, for example, its user interface. The images include those of the search function, Google's "Google Map," the "Picasa" photo sharing service, the "YouTube" video sharing service, etc.