Japan Automobile Dealers Association (JADA) announced the sales ranking of the passenger vehicles sold in February 2010 in Japan.
Despite the recall problem, Toyota Motor Corp's Prius stayed at the first place. The top eight ranks are occupied by the same cars as in the ranking for January 2010 though their ranks slightly changed. Toyota's Vellfire and Mazda Motor Corp's Demio dropped out of the top ten vehicles while Toyota's Voxy and Nissan Motor Co Ltd's Note ranked the ninth and tenth places, respectively.
| Rank | Maker | Name | Unit sales | Year-to-year basis (%) |
| 1 | Toyota | Prius | 27,008 | 597 |
| 2 | Honda | Fit | 13,967 | 146.2 |
| 3 | Toyota | Vitz | 11,003 | 129.2 |
| 4 | Toyota | Passo | 10,768 | 114.7 |
| 5 | Toyota | Corolla | 10,623 | 132.2 |
| 6 | Nissan | Serena | 8,311 | 128.3 |
| 7 | Honda | Freed | 8,192 | 159.2 |
| 8 | Honda | Stepwgn | 7,828 | 297.8 |
| 9 | Toyota | Voxy | 6,851 | 131.6 |
| 10 | Nissan | Note | 6,688 | 126.8 |