e-Paper Market to Soar to US$2.1 Bn by 2015, Says Displaybank

May 22, 2009
Nikkei Electronics Asia
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Displaybank projects the e-Paper market to grow from US$70 million in 2008 to US$2.1 billion in 2015 and US$7 billion by 2020 -- representing a compound annual growth rate (CAGR) of approximately 47%. Displaybank also projects the e-Book market to comprise 50% of the total e-Paper market during that same period -- growing from US$35 million in 2008 to US$1.1 billion in 2015 and US$3.4 billion by 2020 -- with the greatest regional demand coming from the US.

Peter Kwon, Displaybank CEO, said despite the current economic environment, certain technology applications are still gaining strong traction with consumers now, as well as present significant growth prospects in the coming years. The e-Paper market is a clear example of this, with e-Books representing a key 'killer application' that will take the merging of information and mobility to new heights.

The research firm said Amazon currently leads in the e-Book market based on the abundant content that it offers. The growth of the e-Book market depends on not only the specifications of the reading device, but also on the available content and service offerings. As a result, Displaybank predicts that Sony's recently announced partnership with Google, the world's largest digital content provider, will propel Sony back into the e-Book market and allow it to serve as a formidable challenger to Amazon.

e-Paper displays using glass substrates are currently mass produced by Taiwan-based PVI and Korea-based LG Display. The research firm said the first maker to utilize flexible substrate in e-Paper display is expected to be LG Display. LG Display is currently developing amorphous silicon thin-film transistor (TFT) technology-based flexible e-Paper displays using a metal foil substrate in cooperation with E-ink. During the second half of 2009, Displaybank predicts that 11.5-inch flexible e-Paper displays will enter the market in mass production.