[CEATEC Preview] Toshiba to Launch Low-price Laptop in Japan

Sep 30, 2008
Yuta Togashi, Nikkei Electronics
The "NB100"
The "NB100"
[Click to enlarge image]
The NB100's interfaces
The NB100's interfaces
[Click to enlarge image]

Toshiba Corp will release the "NB100," its first product targeting the low price mini notebook PC market, at the price of about ¥75,000 (approx US$715).

It measures 225 (w) x 190.5 (l) x 29.5mm (h) excluding projections and weighs 1.05kg. It is equipped with an 8.9-inch wide LCD panel.

It features the 1.6GHz "Intel Atom N270" microprocessor and the "Intel 945GSE Express" chipset. Its OS is Windows XP Home Edition SP3. Ethernet, IEEE802.11b/g and Bluetooth are supported for communication.

The NB100 is targeted exclusively at users who want to casually enjoy the Internet outside. Therefore, it doesn't have an optical disc drive, but is equipped with a media slot that supports SD memory cards, MMC and Memory Sticks, as well as three USB2.0 ports. The capacity of its HDD is 120 Gbytes.

Toshiba has refrained from releasing a low-priced PC because it felt demand was stronger in the Japanese notebook PC market for models with higher added value such as compactness, lightness, toughness and high performance, it said.

"We've been watching market trends while preparing to immediately develop a product like the NB100," Toshiba said.

However, seeing the small notebook PC market energized due to factors including the Eee PC released by ASUSTek Computer Inc of Taiwan and a new marketing style that combines a PC and the emerging mobile communications infrastructure, "We reached the conclusion that there is a certain tier of consumers, who place more emphasis on lower prices than on performance," Toshiba said.

Toshiba is showcasing this product at CEATEC JAPAN 2008, an IT and electronics-related general exhibition that is taking place at Makuhari Messe in Chiba Prefecture, Japan, from Sept 30 to Oct 4, 2008. Its market debut is slated for late October 2008.