Yahoo Japan Starts Internet Service for Sharp 'AQUOS'

May 15, 2008
Shinya Saeki, Nikkei Electronics
The top page of "Yahoo! Japan for AQUOS." 12 menu items can be chosen by operating the remote controller.
The top page of "Yahoo! Japan for AQUOS." 12 menu items can be chosen by operating the remote controller.
[Click to enlarge image]
The portal can be viewed by selecting the "Yahoo! Japan for AQUOS" (at the bottom right) on the top page of the Website, "AQUOS.jp" for AQUOS users.
The portal can be viewed by selecting the "Yahoo! Japan for AQUOS" (at the bottom right) on the top page of the Website, "AQUOS.jp" for AQUOS users.
[Click to enlarge image]
Yahoo Japan Director and COO Hiroaki Kitano
Yahoo Japan Director and COO Hiroaki Kitano
[Click to enlarge image]

Yahoo Japan Corp has announced it will begin its "Yahoo! Japan for AQUOS" Internet service May 29, 2008, and enable Sharp Corp "AQUOS" LCD TVs to browse the contents of its "Yahoo! Japan" portal.

"We can offer services making the most of AQUOS quality" featuring 1920 x 1080 (full HD) resolution, said Hiroaki Kitano, director and COO of Yahoo Japan. "Furthermore, we can also offer different ways of using the Internet other than existing methods, allowing family members (multiple people) browse Web pages at the same time, for example."

Sharp and Yahoo presented a similar prototype at "CEATEC Japan 2007" in October 2007 (See related article).

Yahoo! Japan for AQUOS can be viewed by selecting it at the top page of "AQUOS.jp," the Website provided for AQUOS users. It requires no application in advance and membership or use fees as long as the Internet connection environment is provided. Of the AQUOS TVs currently on the market, a total of 31 models, including five "RX series," 24 "GX series" and two "T series" models, support the service.

The service will start May 29, 2008, with 12 menu items consisting of "Map," "TV Picture Books," "Yahoo! Travel Selections," "TV Cooking," "Shape Your Square Head Round (brain exercise)," "Slide Show," "News," "Weather," "Search Rankings," "Movie Information," "Yahoo! Auction, Most Searched Keywords" and "Yahoo! Shopping, Top Selling Products."

"We would like to consider adding" commercial services such as auction and shopping in the future, Kitano said. However, commercial services "won't start unless the initial service succeeds. The key figure as a benchmark for the start of (commercial) services is one million units or one million people," he said, showing the company's attitude of focusing on gaining users first.