Toshiba Eyes 50% Share of Notebook SSD Market in 2010

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May 9, 2008 19:52 Shinichi Kato, Nikkei Microdevices

Atsutoshi Nishida, president and CEO of Toshiba Corp, expressed the company's commitment to solid state drive (SSD) with multi-level NAND flash memory at the corporate strategy meeting for fiscal 2008 in Tokyo on May 8, 2008.

"We aim to win at least a 50% market share for SSDs used in notebook PCs in 2010 or 2011," Nishida said.

The company expects that SSD-equipped machines account for 10% of all notebook computers in 2010, and 25% in 2011.

For the development of SSD technology, Toshiba organized a company-wide project team, feeling that it would be too difficult for Toshiba Semiconductor Co to be able to handle the multi-level NAND flash memory by itself. Members of the project were brought together not only from Toshiba Semiconductor but also from Toshiba's personal computer and HDD departments, in addition to the heads of R&D for the entire company.

"I asked the related sections of the HDD business that might compete against SSD technology for their support and gained it," Nishida said. "I told them that unless they provided their expertise and complete cooperation, the company would not make any further investment in HDD technology."

Nishida emphasized that not many competitors can keep up with Toshiba in the development of multi-level NAND flash memory because it is an extremely difficult technology. This is why Toshiba aims to win at least a 50% market share for SSD used in notebook PCs, he said.

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