Toshiba to Release Cell-Based TV in Fall 2009

May 9, 2008
Shinichi Kato, Nikkei Microdevices
Toshiba President Atsutoshi Nishida
Toshiba President Atsutoshi Nishida
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Toshiba aims at consolidated sales of ¥10 trillion and operating income margin of 5.0% in fiscal 2010.
Toshiba aims at consolidated sales of ¥10 trillion and operating income margin of 5.0% in fiscal 2010.
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The four products that Toshiba expects to create new added value
The four products that Toshiba expects to create new added value
[Click to enlarge image]

Toshiba Corp President Atsutoshi Nishida revealed a plan to release a TV that features the "Cell" microprocessor and a notebook PC equipped with the "SpursEngine" media processor that inherits the Cell technology. He spoke at the company's management policy presentation for fiscal 2008 in Tokyo May 8, 2008.

Nishida first explained Toshiba's company-wide management plan at the presentation. The company will target consolidated sales of ¥10 trillion (US$97 billion, versus ¥7.6681 trillion in fiscal 2007) and operating income margin of 5.0% (versus 3.1% in fiscal 2007) in fiscal 2010.

If these goals are met, average annual sales growth will rise to 9.4% in the period from fiscal 2005 to 2010 compared with 1.3% from fiscal 1995 to 2004. Nishida took the presidency in fiscal 2005.

Then Nishida introduced four items as products that will offer new added value. These are (1) the TV that features the "Cell" SoC, which Toshiba developed for the PlayStation 3, (2) the notebook PC that mounts the "SpursEngine," (3) the SSD (solid state drive) that uses multivalued technology-based NAND flash memory (See related article) and (4) the "Aquilion ONE" next-generation CT scanner.

Of the four products, Toshiba plans to launch the Cell-based TV in the fall of 2009. The TV will realize ultra-resolution capability, which converts standard resolution signals into high resolution signals in real time. Also it has functions of displaying video as if it is being viewed through opera glasses, and simultaneous recording and playback of multiple TV programs, for example. Therefore, users can enjoy viewing TV in different ways, Toshiba said.

The notebook PC that houses the "SpursEngine" will be released in 2008.