IMS Research has forecast that NFC penetration rates into handsets will reach 12% in 2013. According to Filomena Berardi, research analyst with IMS Research, "The additional value that NFC could bring consumers in other applications beyond ticketing and payments are often overlooked."
"The fact of the matter is that NFC is technically viable, but the value chain issues surrounding NFC in payments and ticketing are preventing its deployment into other applications. In other applications, such as photo frames and NFC posters, these barriers do not exist. With value chain issues eliminated, NFC can be realized for its innovative capabilities."
"For starters NFC could be used in conjunction with a variety of other wireless technologies such as Bluetooth technology, UWB and WLAN. When used with these technologies, NFC would act as the initial 'handshake'. This would eliminate the need for pairing and authenticating when setting up devices. With this in mind, the use case-scenarios for NFC in other applications are endless."
The firm forecasts that NFC will feature in over 30,000 non-handset Bluetooth devices in 2013. NFC complements Bluetooth's long-range and higher data rates. To name just a few NFC/Bluetooth applications, NFC and Bluetooth could be used for hands-free connection, image sharing and gaming.
IMS Research believes that NFC has great potential in various market sectors such as in health care, car rental, coupons, and smart posters. An example is the "health Buddy" from Innovision Research & Technology. This product is designed to track the activity and progress of the user on a set exercise course; it is triggered each time the user scans an NFC tag at specific locations with an NFC-enabled phone.
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