[CES] Sustainable Growth Expected for US Digital TV Market, CEA Says

Jan 8, 2008
Naoki Tanaka, Nikkei Microdevices
Products that marked great shipment growth in the US in 2007
Products that marked great shipment growth in the US in 2007
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Sustainable growths expected for the US digital TV market
Sustainable growths expected for the US digital TV market
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Products that the CEA forecast to post great shipment growth in the US in 2008
Products that the CEA forecast to post great shipment growth in the US in 2008
[Click to enlarge image]
Large market product categories in the US and shipment growth estimates for 2008
Large market product categories in the US and shipment growth estimates for 2008
[Click to enlarge image]

The Consumer Electronics Association (CEA), the US industrial organization for consumer electronics that hosts the "2008 International CES," announced its regular market analysis and forecasts Jan 5 (US time).

The CEA considers that the US digital TV market is favorable and will remain so. Shipments of digital displays in the US, primarily for digital TV applications, are expected to rise 15% year-on-year (YoY) to 27.1 million units in 2007, the CEA said.

Shipments of 1080p-compatible full HD TVs grew sharply, in particular, with shipment value expanding 3.64 times that of 2006, the CEA estimated. CEA also said HDTVs including full HD TVs currently account for about 39% of overall digital displays in the US.

CEA considers LCD shipments constituted 16.8 million units of overall digital display shipments in the US in 2007 with LCD shipment value reaching 1.72 times as much as that in the preceding year.

Great Sales to Continue in 2008

CEA also forecast digital display shipments will increase 17% YoY to 31.8 million units in 2008. While full HD TV shipments will greatly rise 2.15 times as much as in 2007 on a value basis, 50-inch and larger TVs will take over the position of market drivers, according to CEA.

In this announcement, CEA predicted the market for 50-inch and larger TVs will sharply grow by 3.22 times YoY on a value basis in 2008. It also estimated the market for 60-inch and larger plasma TVs to expand by 1.43 times YoY in 2008.

2008 International CES Special Site