[Breaking Down Samsung's Printer] Slim Black Product Arrives [Part 1]

Nov 20, 2007
Nikkei Electronics Breakdown Team
The "SCX-4500," the US version of the SCX-4501K that we broke down, is being marketed through Apple's "Apple Store." As of Nov 18, the store was offering a $100 discount if an Apple computer was purchased at the same time.
The "SCX-4500," the US version of the SCX-4501K that we broke down, is being marketed through Apple's "Apple Store." As of Nov 18, the store was offering a $100 discount if an Apple computer was purchased at the same time.
[Click to enlarge image]

Samsung Electronics Co Ltd of Korea announced an eye-catching laser printer and a multifunction printer in August 2007. The "SCX-4501K" multifunction printer is only 16.5cm thick. Just as the company's "Bordeaux" LCD TV lineup uses a wine glass as a motif, the multifunction printer looks luxurious with its piano black chassis.

Although the printer doesn't support color printing, it is a perfect fit for locations such as executive offices. How did the company reduce the thickness? Or more importantly, how good are Samsung's products? Thinking about these questions, we were dying to take apart the multifunction printer. Considering that this is a product from rapidly growing Samsung, our readers must be curious as well.

Samsung is not planning to release these products in the Japanese market. Luckily, we could arrange a measure to get a multifunction printer having a Korea-based acquaintance purchase one and send it to us via a parcel delivery service. We thought this was the best measure to save both time and money required to have the printer delivered.

It turned out later, however, that the printer costs 330,000 won (approximately ¥42,000) in Korea, which isn't cheap at all. On the other hand, the same product currently sells for roughly US$300 in the US. Is the bullish pricing because Korea is Samsung's home territory?

This multifunction printer is exclusively sold through Apple Inc's "Apple Store" in the US.

In early November 2007, the product arrived at our office safely. We, however, noticed one problem just a day before the day, on which we were planning to break it down. It was when we attempted to see whether or not the printer had any incipient failure...