Toyota Launches Fully Redesigned Passenger Car Designed to Be a "Car-shaped Music Player"
Toyota has launched a completely redesigned passenger car called the "bB" in Japan on December 26, 2005. Targeted at young people who prefer a lifestyle of "being surrounded by music all the time," it was developed under the concept of "a car-shaped music player," with a goal of creating an interior environment for enjoying music. It is priced from ¥1,344,000 to ¥1,848,000 (consumption tax included). The monthly sales target is 5,000 units.
The top of the line model is equipped with nine speakers located throughout the interior, an audio system employing surround digital signal processing (DSP) technology, and an input terminal for connecting to a portable music player. Lights that flash in rhythm to the sound are provided in 11 locations to create an atmosphere similar to those of nightclubs or live music concerts. In addition, "Mattari (laid-back)-mode front seats" featuring seating faces that slide down and sink about 80 mm are installed in all models.
The overall size measures 3,800 (length; only particular models) x 1,690 (width) x 1,635 mm (height). Although the overall length has been shortened by 145 mm compared to the previous model, the wheelbase is extended by 40 mm to maintain the size of the previous interior space.
The powertrain includes a 1.5- or 1.3-liter inline four-cylinder engine with variable valve timing-intelligent (VVT-i) mechanism coupled with an electronic control four-speed automatic transmission. Front-wheel and four-wheel drives are available.
Saeko Kushitani, Nikkei Automotive Technology