NIKKEI ELECTRONICS July 13, 2009 vol. 1008

Cover Story
Prius, the People’s Car

Part 1: Trend

Curtain Opens on Price Competition in Hybrid Vehicles with 2.05 Million Yen Prius

The price of the 3rd-generation Prius, at only 2.05 Million, is astounding.This price proves that hybrid vehicles are currently the best solution for simultaneously achieving economy and fuel efficiency.Gasoline-powered vehicles will now lose the leading role they have played for so long, and intense competition among hybrid vehicles will begin.

Part 2: Thorough Analysis

Toyota will not hesitate on internal production; Honda is focusing on streamlining its system

This article explores the latest technical trends in both hybrid vehicles, using the examples of Toyota’s Prius and Honda’s Insight,and electric vehicles, using Mitsubishi Motors’ i-MiEV and Fuji Heavy Industries’ Plug-in STELLA.

Special Feature
Will the AV Interface “DiiVA” Developed in China Threaten HDMI?

A new high-speed interface standard is about to emerge in the world of AV devices.The “DiiVA” interface, whose formal specifications were established at the end of April 2009, offers a higher speed than HDMI and network functions equivalent to those of the Ethernet.Because governmental institutions and industry organizations in China have expressed their support for DiiVA, it is sometimes referred to as the “Chinese HDMI,” but major AV device manufacturers in both Japan and Korea are backing it as well.DiiVA poses apotential threat to the existence of HDMI, which has been the leading interface for AV devices until now.

HD Mobile to Go Beyond the “Galapagos Islands”

HD mobile phones capable of processing HD images are being launched one after another.For mobile phones, which normally have WVGA displays, HD compatibility seems like an unnecessary function at the outset.As a matter of fact, some ridicule this trend as another clear example of “GalapagosIsland mobile phones,” which have been following a unique evolutionary path inside Japan.HD compatibility, however, will not likely stop with Japanese mobile phones alone.Taking advantage of HD image capability, mobile phones will move on to connect to a wide variety of digital devices, eventually joining the ranks of the HD network of digital AV devices.

3D Cells to Clear the Way for T-bit NAND Flash

How far will future size reduction proceed for the current NAND flash memory? In response to this question, the two major NAND flash memory suppliers - Korea’s Samsung Electronics Co., Ltd. and Toshiba - both answered “to the 2x-nm generation.” This response was heard at the rump session of the 2009 Symposia on VLSI Technology and Circuits, an international conference on semiconductor manufacturing and circuits held in June 2009. Given that mass production of the 2x-nm-generation of products will not occur until 2011 or 2012, a new capacity-increasing methodology that can replace feature size shrinkage will be needed as early as 2013. One of the most promising candidates is the so-called 3D cell technology, which stacks memory cells in all three directions. Efforts to develop this new technology are beginning to pick up speed.

Invited Paper
New Reliability Evaluation Methodology Sheds Light on Interactions among Design Factors

During device development, the interaction of a large number of design parameters can make it extremely difficult to predict the physical phenomena that may result, leading to design difficulties.To solve this problem, a new design support methodology called CAP combines simulations with statistical analyses to help designers better understand problem mechanisms and incorporate their findings into their designs.In this article, we use a surface-mount component called a BGA packageas an example to explain the benefits of introducing CAP, along with the actual development flow.The authors are developers of the CAP methodology.

NE Academy
Intensive Analog Seminar: Session 7:Why Continuous-Time ΔΣ A-D Converters Are in the Spotlight Now (Part 1)

Simultaneously achieving high performance and low power consumption has always been the goal of designers and developers of A-D converters.Among the various technologies designed to achieve this ideal, the architecture recently capturing the limelight is the continuous-time, ΔΣ-type A-D converter.This converter is configured to possess the advantages of both a pipeline-type A-D converter and a successive approximation A-D converter.In this and the next session, an engineer who is actually developing a ΔΣ-type A-D converter at a company explains why this converter is gaining so much attention.

Seminar for Developing Project Management Ability + Communication Skills (Session 1)

Electronics engineers’ jobs are becoming more and more difficult. The required technical skill level has certainly increased, and project sizes are becoming larger while the development period is getting shorter. As a result, project management and coordination among the involved parties have become more important. In this series of articles, we explain project management and communication in specific terms that can be easily understood even by those engineers who feel uncomfortable in these areas, and show how these techniques can be applied in actual work situations.

Interview
Tokyo Gas Co., Ltd., Senior Executive Officer, Hisao Watanabe: “Smart Grids Are Not Limited to Power Grids.”

Tokyo Gas Company has become the first in the world to begin selling its ENE-FARM, a fuel-cell cogeneration system for home use, to general consumers. The company is also active in other new areas, for example, taking a first step toward establishing an international standard for the communication method to be used for remote gas meter reading. We asked the General Manager of the Technical Development Headquarters about the company’s initiatives in new areas.

Documentary
Programmer Kunihiro Ishiguro’s Creation (Part 2 of 2)

Kunihiro Ishiguro (current Director and Chief Technology Officer of ACCESS Co., Ltd.) still feels a deep sense of indebtedness to open source software, which helped shape him as a programmer.In addition to starting a business in Silicon Valley, Ishiguro has joined the ranks of his great predecessors by opening to the public the software he put his heart and soul into developing, yet still continues to write programs.For Ishiguro, the driving force behind all his accomplishments has been the “joy of creation.”

Keyword
HTML 5

Achieving High-Functionality Web Applications without Flash

Closeup

Home Appliances: More Personal Computers Entering U.S. Living Rooms

Semiconductors: Atom Processor Competitors Launched One after Another

Energy: “PV2030+” is New Development Goal for Photovoltaic Cells

World Report
From South Africa: World Cup Giving Momentum to Communication and Broadcasting Sectors

NE Reports

  • Government Fiscal Stimulus Policy Boosts Demand for Home Appliances
  • NEC and NICT Develop Terahertz Camera with 100X Higher Sensitivity
  • “Shingled Write” Increases Surface Recording Density of HDD
  • Olympus’ Resurrection of the “Pen” May Start Trend toward Larger-Area Imaging Elements

 

EDITORS' BLOG

Pixel Qi and the Impending Apple "MediaBook?"

Following the latest Apple rumors is something of a Silicon Valley sport, so I'm going to put my own spin on one. Note this one has no basis on anything other then my own fevered imaginings, so treat accordingly. (May 22) read more

SUBSCRIBE TO OUR MAGAZINE
MAGAZINES IN ENGLISH MAGAZINES IN JAPANESE
NE Asia fulfills your needs by offering articles covering a wide spectrum of topics. In addition to the English edition, the local editions for Taiwan and Korea now offer editorial sections written by local editors.
Magazine Subscription Information

You can subscribe to the magazines of NikkeiBP from outside Japan at the same price as in Japan!
Magazine Subscription Information
The NE ASIA News Update e-newsletter

Nikkei Electronics Asia (monthly)

We are offering a magazine monthly to qualified engineers and managers free of charge.

In-depth Articles from Nikkei Electronics Asia

Cover Story SSDs Challenge HDDs, but Quality a Problem

Solid-state drives (SSD) using NAND Flash memory are beginning to show up in a variety of equipment as storage devices. Prices are dropping as semiconductor technology continues to evolve, accelerating adoption of the drives, but manufacturers must also deal with eroding quality.

Analysis Expanded Use of Silicon Tuners Transforms Tvs

With analog television broadcasting slated for the axe in about two years in Japan, TV broadcast tuners are evolving rapidly, replacing old radio frequency (RF) analog circuits with new integrated circuits (IC) called silicon tuners. Signal demodulators are evolving with them, and by tracing the direction of their evolution it is possible to delineate the shape of tomorrow's TV.

Convenience Stores Lead in Energy Conservation

Convenience store franchises are moving to slash energy consumption following the revision of the Japanese Act on the Rational Use of Energy, and are rapidly becoming showcases for cutting-edge energy-conservation technology. The technologies honed here will spread to other firms in the distribution industry, office buildings and more, eventually worldwide.

Nikkei Electronics (biweekly)

The magazine for electronics designers and managers.

Cover Story Electronic Books: Opening the Door to Major Participants

Nikkei Monozukuri (monthly)

Design You Won't Regret - How to Reduce the Risk of Accidents

Cover Story Time to Focus on Human-Resources Development

Nikkei Microdevices (monthly)

The most comprehensive technical journal for makers and users of LSIs and LCDs.

Cover Story Optical interconnection on electronic equipment

Nikkei Automotive Technology (bimonthly)

The comprehensive automotive technology magazine.

Cover Story Impact of Honda Insight