NIKKEI ELECTRONICS June 15, 2009 vol. 1006

Cover Story
Innovation Chinese Style

Don’t Knock Copycatting

Part 1: Examining the Essence

A Close Look Behind Copycatting - Entrepreneurial Spirit Paves the Way

Things can be manufactured extremely quickly in China. Designing can be completed in as little as 1.5 months for a cellphone and 2 years for a car. This article examines the industrial foundation and culture that make such fast turnaround times possible.

Part 2: Case Study of BYD

Accurately selecting the copy target under powerful leadership

In the last several years, BYD has entered several new markets, including those for secondary batteries, EMS, and gasoline-powered vehicles, showing solid results in them all. Behind this success is an extremely skillful copying capability supported by company management. We analyze this capability and the company's future business plan.

Special Feature
New Era for Digital Cameras

New Axis Created by Internet and Wireless Capability

Japanese camera manufacturers are once again working on providing wireless LAN support for their digital cameras.Creating the impetus for this move is a wireless transmission-capable SD memory card called “Eye-Fi” launched by a U.S. company. Helped by the popularity of Internet-based photo-sharing services, the integration of digital cameras with Internet services will now likely proceed in earnest. Work toward this goal, however, has only just begun. Camera manufacturers will have to bring out all of their innovativeness to create a new business model that can link digital cameras with Internet services.

U.S. Pinning Hopes of Regaining Leadership in Automobile Industry on Electric Vehicles

Europe Focuses on Standardization while Japan Keeps Plugging Away at Developing Technologies

U.S. carmakers are frantically trying to develop plug-in hybrid vehicles. They are pouring massive amounts of money into establishing a linkage with the so-called “Smart Grid.”Japanese carmakers are maintaining some distance from this frenzy, while European carmakers are trying to band together to counter the U.S. move. Meanwhile, India and China are beginning full-force promotion of electric vehicles.From the EVS24, an electric vehicle symposium, we report on the actions various countries are taking.

Invited Paper
Completely Safe High-VoltageDC Supply System

NTT DATA EX TECHNO Corporation Executive Vice President Minoru Okada, Senior Vice President Koji Yoshioka and Senior Manager of First Development Group Masaji Haneda

NTT DATA EX TECHNO has developed a high-voltage direct-current (HVDC) distribution system that supplies a high DC voltage of 380 volts to data centers and the like. The company has solved issues such as the arcing that occurs when the current is shut off, previously a major issue, and the risk of electric shock, and is moving forward with the goal of commercialization in 2009. Those involved in the project explain the DC distribution system the company has developed.

NE Academy
Intensive Analog Seminar: Session 6—High-Speed Hysteresis Control

Non-linear control modes such as hysteresis control have traditionally played a minor role compared to linear control modes such as voltage mode control and current mode control. Now, however, hysteresis control is beginning to gain attention because of the high level of load responsiveness it provides using only a simple circuit configuration. Some digital home appliances, home game machines, and personal computer peripherals have already begun to use hysteresis control. With the disadvantages that once plagued hysteresis control now being overcome, the number of electronic devices adopting it may surge in the near future.

Embedding Tutorial: Software Development Model: Period II, Session 7—Efficient Testing Methodology

Setting Up Verified and Comprehensive Test Items is Key

Interview
NXP Semiconductors Executive Vice President Alexander Everke: MCUs Also Moving to ARM

Documentary
Hugely Successful, but Unable to Raise Capital - Recession Kills a Successful Company

Why Did Key Stream Have to Dissolve?

In the wireless LAN IC market where U.S. and European manufacturers hold an overwhelmingly high share, there had been one Japanese manufacturer fighting a good battle. This was Key Stream Corporation, founded in 2000. The company got a lot of attention when its proprietary IC, noted for low standby power consumption, was adopted by Microsoft’s Zune portable music player.Key Stream, however, disappeared from the market in the spring of 2009 before realizing its full potential. What happened to this spirited wireless LAN venture company?

Keyword
Specifications Created by Digital TV Information Research Group

From acTVila to Door Phones, and even to FeliCa

World Report
From Singapore: Government Top-Down Policy for Creating World-Class R&D Headquarters Works

Closeup

Mobile Phones: “Relay” Technology Preceding LTE Transition Now Clear; KDDI Adopts Multicarrier Rev. A

Displays: Shinoda Plasma’s Curved 145-Inch Display to Enter Mass Production for September 2009 Shipment

Medical Electronics: Ultrasound Diagnostic Device Based on New Concept Introduced

NE Reports

  • Game Console Manufacturers Look to New User Experiences at E3
  • Human Body Communication May Achieve High Speed, Low Power Consumption, and Low Cost
  • Sharp Adopts LCD Panel with Embedded Memory Circuit for Cellphone Front Display
  • Kansai University Develops New Coating Method for Hard Disk Media

 

EDITORS' BLOG

Pixel Qi and the Impending Apple "MediaBook?"

Following the latest Apple rumors is something of a Silicon Valley sport, so I'm going to put my own spin on one. Note this one has no basis on anything other then my own fevered imaginings, so treat accordingly. (May 22) read more

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Cover Story SSDs Challenge HDDs, but Quality a Problem

Solid-state drives (SSD) using NAND Flash memory are beginning to show up in a variety of equipment as storage devices. Prices are dropping as semiconductor technology continues to evolve, accelerating adoption of the drives, but manufacturers must also deal with eroding quality.

Analysis Expanded Use of Silicon Tuners Transforms Tvs

With analog television broadcasting slated for the axe in about two years in Japan, TV broadcast tuners are evolving rapidly, replacing old radio frequency (RF) analog circuits with new integrated circuits (IC) called silicon tuners. Signal demodulators are evolving with them, and by tracing the direction of their evolution it is possible to delineate the shape of tomorrow's TV.

Convenience Stores Lead in Energy Conservation

Convenience store franchises are moving to slash energy consumption following the revision of the Japanese Act on the Rational Use of Energy, and are rapidly becoming showcases for cutting-edge energy-conservation technology. The technologies honed here will spread to other firms in the distribution industry, office buildings and more, eventually worldwide.

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