NIKKEI ELECTRONICS April 21, 2008 vol. 976

Cover Story
The Odds of Toshiba Winning

Interview: Where the Big Money Leads

NAND will replace optical discs—versatility is a semiconductor forte Shozo Saito—Executive Officer, Corporate Senior Vice President of Toshiba Corporation and President and CEO of Toshiba’s Semiconductor Company

Interview: Pressing Ahead with Multi-Level Cell Technology

50% of memory cells to store 3 bits, 10% to store 4 bits by 2009 Eli Harari—Chairman & CEO, SanDisk Corp.

The Reason for Aggressive Management

Competing in the semiconductor business on manufacturing capability and applying NAND strengths to other businesses

Toshiba has aggressive plans for its semiconductor business—take a 40% share of the NAND flash memory market, become the world’s number-three system LSI company and achieve unchallenged domination of the discrete devices market.The company will use NAND flash memory as a technology driver, applying miniaturization technologies and know-how acquired in that area to system LSI and discrete devices.As an increasing number of manufacturers with moderate sales pull out of semiconductor manufacturing, Toshiba is making clear its intention to compete on manufacturing capability.

A Vision for Solid-State Drives

OS compatibility is a pressing issue for full replacement of the hard disk drive

Applications for NAND flash memory have been found in more and more products, including digital cameras, USB flash drives, portable music players and mobile phones.The next goal will be to replace the hard disk drive.This article explains the current status of solid-state drives, which are being developed with an eye toward eventual replacement of the HDD, as well as upcoming issues and a technological roadmap for finding solutions.The author was one of Toshiba’s main NAND flash memory designers until 2007 when he took up a position at the University of Tokyo.

Special Feature
The First Generation “Life Recorder” - Records Your Day from Dawn till Dusk

Imagine wearing on your body, like a wristwatch, a terminal that watches your every move during the day and constantly offers you appropriate advice.2008 will be the year in which such ideas will develop.Teams all over the place are enthusiastically pursuing activities relating to the “life recorder,” a device that will continuously record the movements and biological data of individuals.While still only a fledgling idea, life recorders will have an enormous impact that will change our lives.

Test Design Support Tools: Employing Models to Validate Software

Tools supporting software test development are gradually finding their way on the frontline of embedded device development. Model-based testing (MBT) involves the creation of models describing software behavior and specifications. Source code is then run against the model to check whether or not it runs accordingly.

Guest Paper
Reducing MEMS Manufacturing Costs by Conducting Electrical Testing of Upstream Processes

Microphones, pressure sensors and actuators are a few of the wide range of MEMS devices being developed.There is huge demand for these products but manufacturing costs are an impediment to popularization.Replacing mechanical tests within the manufacturing line with electrical tests is expected to improve product yield and reduce costs.This paper introduces the basic concepts and testing methods.

Documentary
Super Hacker gNiibe's Hunt for the Bug Afflicting Embedded Linux Software (Part 2)

The Real Cause Lurks Inside the CPU

Prominent Japanese hacker, gNiibe (Yutaka Niibe), has heaped praise on Kuro-Box Pro, a Linux box, as a platform allowing users to work freely withembedded Linux.However, when using Kuro-Box Pro to demonstrate the GNOME desktop environment, an unexplained error occurred.Towards the end of November 2007, while investigating the cause of the error, gNiibe uncovered a bug in driver software created by Marvell Technology Group Ltd. of the United States.But it was discovered on continuation of the verification process that the bug had no direct connection to the error.gNiibe begins his second attempt, “This time I’ll nail down the real cause.”

Academy 2
Part 7: Making a Detailed Design Model (2nd half)

Tutorial
How Engineers Can Utilize Patent Information (Part 3): Analyzing the Game Industry from the Perspective of Patents Strategies of the 3 Major Players Become Visible

The third installment in our series introducing methods for examining technological development using patent information focuses on the game industry.Patent analysis shows that manufacturers of game consoles have been following different strategies.We also offer an explanation, with recommendations, of changes within the industry that have occurred since the emergence of the Cell microprocessor.

Introduction to CMOS RF Circuitry Design (Part 5): Link Budget Analysis of Wireless Systems for Circuit Designers

Advancements in single-chip integration of wireless communication circuits have generated greater need in circuit design for knowledge of communication link design, or more specifically, evaluation of energy attenuation and noise during wireless transmission.This installment introduces the basics of communication link design, including thermal noise, and procedures.

Keyword
HDMI (High-Definition Multimedia Interface)

Key Person
Sci-Fi Author, Hosuke Nojiri: Rocket Girls - Fostering High School Girls' Interest in Science

NE Interview
Elpida Memory, President & CEO, Yukio Sakamoto: “I Want to Give LSI Designers More Freedom”

In March 2008, Elpida Memory, Inc. revealed it will join forces with United Microelectronics Corp. (UMC) of Taiwan to launch a semiconductor foundry operation that will manufacture logic LSI products for other firms.UMC will offer IP core support and advanced process technologies for services that Elpida will provide to manufacturers in Japan from spring 2009 at its 300mm wafer fabrication plant in Hiroshima.Elpida hopes to develop the business into a second major profit-earner to add to its DRAM business.We asked CEO Sakamoto about Elpida’s chances of success in the foundry business competing against industry powerhouses like Taiwan Semiconductor Manufacturing Co., Ltd. (TSMC).

World Report
From the US: Apple's Impact on the Semiconductor Industry

News

  • TDK Develops New Power Supply Circuit Board Components for Ultra-Thin LCD TVs
  • Tearing Down the High Speed Continuous Shooting EX-F1, which Employs Sony's Image Processing LSI
  • The Results of the US 700MHz Auction Gives LTE a Lift
  • Sony Creates Li-ion Secondary Battery Prototype Employing Silicon Material for Cathode
  • Tokyo University Forms Crystal Film on Graphite Substrate, Opening Way toDevelopment of High Luminance, Low Cost Wall Lighting
EDITORS' BLOG

Pixel Qi and the Impending Apple "MediaBook?"

Following the latest Apple rumors is something of a Silicon Valley sport, so I'm going to put my own spin on one. Note this one has no basis on anything other then my own fevered imaginings, so treat accordingly. (May 22) read more

SUBSCRIBE TO OUR MAGAZINE
MAGAZINES IN ENGLISH MAGAZINES IN JAPANESE
NE Asia fulfills your needs by offering articles covering a wide spectrum of topics. In addition to the English edition, the local editions for Taiwan and Korea now offer editorial sections written by local editors.
Magazine Subscription Information

You can subscribe to the magazines of NikkeiBP from outside Japan at the same price as in Japan!
Magazine Subscription Information
The NE ASIA News Update e-newsletter

Nikkei Electronics Asia (monthly)

We are offering a magazine monthly to qualified engineers and managers free of charge.

In-depth Articles from Nikkei Electronics Asia

Cover Story SSDs Challenge HDDs, but Quality a Problem

Solid-state drives (SSD) using NAND Flash memory are beginning to show up in a variety of equipment as storage devices. Prices are dropping as semiconductor technology continues to evolve, accelerating adoption of the drives, but manufacturers must also deal with eroding quality.

Analysis Expanded Use of Silicon Tuners Transforms Tvs

With analog television broadcasting slated for the axe in about two years in Japan, TV broadcast tuners are evolving rapidly, replacing old radio frequency (RF) analog circuits with new integrated circuits (IC) called silicon tuners. Signal demodulators are evolving with them, and by tracing the direction of their evolution it is possible to delineate the shape of tomorrow's TV.

Convenience Stores Lead in Energy Conservation

Convenience store franchises are moving to slash energy consumption following the revision of the Japanese Act on the Rational Use of Energy, and are rapidly becoming showcases for cutting-edge energy-conservation technology. The technologies honed here will spread to other firms in the distribution industry, office buildings and more, eventually worldwide.

Nikkei Electronics (biweekly)

The magazine for electronics designers and managers.

Cover Story Electronic Books: Opening the Door to Major Participants

Nikkei Monozukuri (monthly)

Design You Won't Regret - How to Reduce the Risk of Accidents

Cover Story Time to Focus on Human-Resources Development

Nikkei Microdevices (monthly)

The most comprehensive technical journal for makers and users of LSIs and LCDs.

Cover Story Optical interconnection on electronic equipment

Nikkei Automotive Technology (bimonthly)

The comprehensive automotive technology magazine.

Cover Story Impact of Honda Insight