NIKKEI Monozukuri July 2005

Feature
Product strategy that is one rank higher ; the key is long-term warranty

Part 1 : Is it really okay that an industry has one uniform term of warranty?
Part 2 : The following companies accordingly reviewed their warranty policy to offer longer-term warranty
(1) Toshiba Consumer Marketing Corporation
(2) Matsushita Electric Works, Ltd.
(3) Citizen Watch Co., Ltd.
(4) Yairi Guitar
(5) Kawasaki Heavy Industries, Ltd.

Frank Opinion

The essence of IT investment that starts by fostering human resources

Kaleidoscope

The much talked-about topic of pedestrian collision experiments : we've started them at our company too

Detailed Reports

A detailed analysis of"Japan's strengthsE a Monozukuri White Paper focuses on"materialsE/LI>
A titanium that you rub to put into use : developed by the Central Research Institute of Electric Power Industry
A world's first : Honda Motor applies adaptive control theory to single-cylinder general-purpose engines
NEC and Hitachi simulation technologies enable analysis of the life-span of solder joints
Yokohama Rubber develops a new method for identifying optimal design by applying bioengineering and genetic algorithms

China's Secrets,Japan's Secret Plans

(Part 7) Merely screws, yes, but they're still important : the frequent problems that arise due to the difficult-to-identify defects of screws

New Ideas

A triple mirror with double-hinged panels

Search for Manufacturing

A discretionary labor system

Special Report

Motor technology that supports HV/EV
Nissan Motor has reduced vehicle development time to 10-and-a-half months with a new development process called"V-3PE/li>

The Method

New TRIZ (Part 5): The A-Z of the problem-solving process in TRIZ/USIT

Project Management

(Part1) The importance of visualizing a project

Documentary

The Legend of Honda Motor (Part 6): Endless wandering in a labyrinth

Studying Hot Products

Home Projectors : Enjoy a theater-like experience with your family and friends in your living room

Material Dynamics Mandala

(Part 7) Designing bolted joints (I)

Treasure Box of Embedded Software

(Part 7) Quality will not be improved simply by relying on a can-do spirit

Outstanding SMEs

Sanki Kogyo, a maker of seam welders, opens up the possibilities of metallic foil by simplifying the welding of thin sheets with a thickness of less than 50µm

The Master

(Part 14) Scaling down a building rather than adding an extension to it

Accident Investigation

A small plane crashed due to engine failure ; a lack of communication led to a flaw in the installation of parts

Diary of an IT Consultant

A honeymoon relationship based on self-interest led to working at cross-purposes

MAGAZINES IN ENGLISH	MAGAZINES IN JAPANESE
NE Asia fulfills your needs by offering articles covering a wide spectrum of topics. In addition to the English edition, the local editions for Taiwan and Korea now offer editorial sections written by local editors. Magazine Subscription Information	You can subscribe to the magazines of NikkeiBP from outside Japan at the same price as in Japan! Magazine Subscription Information The NE ASIA News Update e-newsletter
Nikkei Electronics Asia (monthly) We are offering a magazine monthly to qualified engineers and managers free of charge. In-depth Articles from Nikkei Electronics Asia Cover Story SSDs Challenge HDDs, but Quality a Problem Solid-state drives (SSD) using NAND Flash memory are beginning to show up in a variety of equipment as storage devices. Prices are dropping as semiconductor technology continues to evolve, accelerating adoption of the drives, but manufacturers must also deal with eroding quality. Analysis Expanded Use of Silicon Tuners Transforms Tvs With analog television broadcasting slated for the axe in about two years in Japan, TV broadcast tuners are evolving rapidly, replacing old radio frequency (RF) analog circuits with new integrated circuits (IC) called silicon tuners. Signal demodulators are evolving with them, and by tracing the direction of their evolution it is possible to delineate the shape of tomorrow's TV. Convenience Stores Lead in Energy Conservation Convenience store franchises are moving to slash energy consumption following the revision of the Japanese Act on the Rational Use of Energy, and are rapidly becoming showcases for cutting-edge energy-conservation technology. The technologies honed here will spread to other firms in the distribution industry, office buildings and more, eventually worldwide.	Nikkei Electronics (biweekly) The magazine for electronics designers and managers. Cover Story Electronic Books: Opening the Door to Major Participants Nikkei Monozukuri (monthly) Design You Won't Regret - How to Reduce the Risk of Accidents Cover Story Time to Focus on Human-Resources Development Nikkei Microdevices (monthly) The most comprehensive technical journal for makers and users of LSIs and LCDs. Cover Story Optical interconnection on electronic equipment Nikkei Automotive Technology (bimonthly) The comprehensive automotive technology magazine. Cover Story Impact of Honda Insight

MAGAZINES IN ENGLISH

MAGAZINES IN JAPANESE

NE Asia fulfills your needs by offering articles covering a wide spectrum of topics. In addition to the English edition, the local editions for Taiwan and Korea now offer editorial sections written by local editors.
Magazine Subscription Information

You can subscribe to the magazines of NikkeiBP from outside Japan at the same price as in Japan!
Magazine Subscription Information
The NE ASIA News Update e-newsletter

Nikkei Electronics Asia (monthly)

We are offering a magazine monthly to qualified engineers and managers free of charge.

In-depth Articles from Nikkei Electronics Asia

Cover Story SSDs Challenge HDDs, but Quality a Problem

Solid-state drives (SSD) using NAND Flash memory are beginning to show up in a variety of equipment as storage devices. Prices are dropping as semiconductor technology continues to evolve, accelerating adoption of the drives, but manufacturers must also deal with eroding quality.

Analysis Expanded Use of Silicon Tuners Transforms Tvs

With analog television broadcasting slated for the axe in about two years in Japan, TV broadcast tuners are evolving rapidly, replacing old radio frequency (RF) analog circuits with new integrated circuits (IC) called silicon tuners. Signal demodulators are evolving with them, and by tracing the direction of their evolution it is possible to delineate the shape of tomorrow's TV.

Convenience Stores Lead in Energy Conservation

Convenience store franchises are moving to slash energy consumption following the revision of the Japanese Act on the Rational Use of Energy, and are rapidly becoming showcases for cutting-edge energy-conservation technology. The technologies honed here will spread to other firms in the distribution industry, office buildings and more, eventually worldwide.