Casio to Release New Selfie Camera for Women

Far-infrared consumer camera also exhibited

Mar 17, 2017
Miki Morimoto

Casio Computer Co Ltd will release a new product in the "Exilim" series of digital cameras March 17, 2017.

The new camera, "EX-FR100L" (FR Series), is targeted at women who like taking selfies. It can be separated into a camera unit and a controller. Casio will sell only 2,000 units of the camera.

There is no manufacturer's suggested retail price, but the expected retail price of the camera is about ¥55,000 (approx US$483). It was exhibited at "CP+ 2017," a trade show that took place from Feb 23 to 26, 2017, at Pacifico Yokohama.

The "EX-FR100L" (source: Nikkei Technology Online)

The EX-FR100L is based on the "EX-FR100," which was developed as an "outdoor recorder," and features the "Make-up Art" and "Beautiful Leg Guide" functions. For female users, it can come in pink and white. The camera unit and the controller are connected via Bluetooth, enabling to easily take a selfie from behind while checking a preview at hand.

The Make-up Art increases the chrome and contrast of the background while keeping skin color natural to take a vivid photo. The Beautiful Leg Guide enables to take a photo including "beautiful legs" by, for example, using the wide-angle 16mm lens of the camera to make the legs look long when the photo of an entire body is taken.