Databeans is expecting the chip market to amount to just over US$200 billion in 2009, which was the size of the market nine years ago. After several years of strong growth, 2008 saw the entire market slip 3% from the year before, from US$255.7 billion to US$248.6 billion in revenue. The industry agrees that 2009 will undoubtedly be worse due to numerous factors. The inventory issue, particularly in the memory markets, has contributed to falling ASPs and reduced profits. However, Databeans believes that it is the meager replacement rates for typically strong application categories such as mobile phones, notebook PCs, and consumer electronics, spurred by panic in the credit sector which has hindered consumer spending, and thus reduced demand for ICs.
Industry ReboundWhile this industry recession shows some similarities to the one that occurred in 2001, when semiconductor sales plummeted by 32.5% and took nearly three years to return to 2000 levels, Databeans believes this crisis will be far shorter lived. The primary difference is that the unprecedented growth that occurred between 1999 and 2000 caused such over-compensation in production that the following recovery followed a bathtub effect or a rather long and flat stabilization to return to previous profits.
However, recovery from the current crisis, caused primarily by temporary macro economic issues, will happen at a much faster rate. After falling 17% in 2009, the research company predicts a V- or boomerang-shaped recovery for the semiconductor industry, with a total year-over-year increase of 17% from 2009 to 2010.
It is predicted that by 2011, total IC sales will regain momentum and surpass the peak seen during 2007, with US$269.1 billion in revenue. The research company believes that the market reacted swiftly to the financial meltdown and that with little inventory in the channel now, production will begin to flow again and not remain stagnant as it did in 2002.
This improved situation isn't likely to happen all at once, but certain indicators show that recovery may be sooner than expected. The handset industry, a traditional bellwether for overall semiconductor health, is estimated to have lost nearly 20% of its sales in the first quarter, but that is still considerably better than the 35% decline in Q4 2008.
China is expected to factor into the IC market revival tremendously. Already China's industrial output growth jumped 8.3% in March, up from the 3.8% rise of the first two months, as domestic demand continued to improve. With low penetration rates for consumer electronics, mobile handsets, and notebook computers, combined with strong cash savings, increasing Chinese consumer spending habits will likely be a key factor in worldwide recovery.
China's technology companies have also done surprisingly well during the first quarter, even amidst the global recession.
For example, the country's leading wireless provider China Mobile's 2008 profit managed to jump nearly 30%, as revenue grew 16% to US$60 billion. The company added more than 7.3 million subscribers per month last year, reaching 457 million customers, and enjoys a 70% share of China's wireless market.
Ultimately, a combination of factors will lead to a gradual recovery in both pricing for ICs and consumer spending habits. This year will still be a difficult journey for many OEMs and semiconductor suppliers, with consolidation, reduction, or restructuring on the horizon.
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